Executive Strategy
Strategy selects destinations, positions, priorities, investments, and capabilities. It gives organizational work a directional logic.
This branch develops strategy through established thought leaders, a current market case study, and a practical adventure model based on island hopping by catamaran.
Strategy Topics
BTS Oreo Case Study
A contemporary example of relevance, ease, distinctiveness, positioning, and market adoption.
Academic Foundations
Porter, Kotler, Martin, Rumelt, Mintzberg, R.E.D., and related strategy frameworks.
Strategic Adventure
Strategy à la Maiwald through sailing, island hopping, vessel design, and resource movement.